Archive for the ‘marketing platform’ Category

How To Promote Your Brand In Wechat?

It is a common practice among the buyers to go by customer reviews regarding the items they want to purchase. You can enquire about the brand from your friends or relatives and you can also go by what internet users say about the product. The product makers should take lot of care to produce quality goods and effectively market them to reach maximum people in a short time.

As maximum Chinese population uses WeChat as their chatting platform, advertisers can use WeChat as effective marketing platform to attract maximum customers. Just advertising your product is not enough and you have to interact frequently with the customers to know their requirements and reviews about your product. You can run contests, offer free samples, give discounts and free gifts along with your product to attract more buyers and improve sales. Always know what your customers want by moving closely with them and provide additional information on the features and functionality of the product. Post interesting articles to attract customers to view your products and be with your customers in every stage of shopping to make their buying a pleasant experience.

If you are bringing in any new product, advertise in advance to keep your customers waiting such that when the product comes into the market the sales soar high in the skies. You can also give them the option to buy directly from WeChat as its online payment system goes well with most of the beauty brands.

Have a good discussion with your customers to know about their grievances and clear all their doubts regarding the price and product usage and be always reliable, truthful and prompt in giving your reply. This helps to increase customer satisfaction and your customer community grows in number.

As Chinese population go by word of mouth, the more positive reviews you get, the more will be the sales and your brand will become a great success story for the new arrivals to follow.